What does a ghostwriter do? How do they do it? Why would anyone bother? And how does this odd business connect into some of the dumbest trends in business and technology? Let a ghostly presence explain… From the pulp fiction boom through to modern celebrity memoirs, ghostwriters have long played an important role in the publishing industry, as well as the wider worlds of marketing and communications. But what does a ghostwriter actually do? Why do they do it? And can this strange career survive in the face of AI, algorithms, and a dysfunctional publishing industry? Join a veteran ghostwriter for a talk about the purposes and practicalities of this work, what it means for both writers and readers, and a little speculation about what the future holds.